Adidas: Powerful. Inspirational. Achievable.

Sports stores have never been much of a favourite of mine. It was just somewhere I would go to buy shoes. And even then, it was neither here nor there, nor did I have any brand loyalty.

With the recent Fit is Sexy movement, the sports stores have become more and more prominent. With more choice than ever, brands are now vying for your dollar in more creative ways than ever before.